Connecting businesses with customers
Upcoming Workshop Dates
2011 dates to be advised
Thurs Oct 28, 2010
People are turning more and more to the Internet to find products and services. With a pay per click campaign you can begin to generate targeted prospects in a matter of hours. And the best part is you only pay for the prospects that visit your website.
Pay per click advertising provides website owners the opportunity to buy their way to better positions on the search engines. It allows you to choose keywords you would like your site to appear for when a search is performed. You decide how much you are willing to pay each time a person clicks. You do not pay for your advertisement to be shown. You only pay if a person clicks on your ad.
Come along to this workshop to understand how to successfully manage pay per click campaigns, avoid making those expensive mistakes and drive targeted leads to your website.
What You Will Learn
- The benefits of pay-per-click advertising
- How to generate instant web site traffic and targeted leads
- How GoogleAdwords and other PPC search engines work
- How-to create a pay-per-click campaigns
- Proven and effective pay-per-click strategies
- How to avoid making expensive mistakes
- The importance of monitoring your return on investment
- How to measure campaign success
- And much, much more!
You make it sound so easy even for someone like myself who is not technologically minded.
Maree Harris,
People Empowered
Search Engine Marketing
Search engines are an important part of your online marketing strategy and optimising your website for the search engines is as important as having a well designed website. If you want your website to have a chance of success amongst the thousands of others competing against you, then you really do need to investigate Search Engine Optimisation and look at how it can help you achieve your online marketing goals.
In this half day seminar you will learn why you can’t find your website listed in the search engines, how to optimise your website to achieve higher traffic and rankings, how to successfully submit your site to search engines, how to choose effective keywords and the things you shouldn’t do which may result in the search engines banning your website.
What You Will Learn
- Optimising your website for high rankings
- Submission to search engines
- How to find the keywords and phrases that will drive traffic
- The importance of copywriting and meta tags
- Making sure your website is search engine friendly
- Internal and external linking strategies
- Monitoring results and statistics
- What Pay-Per-Click advertising can do for your business
- And much, much more!
Melissa's skill and training comes through as she presents clear, precise and to the point giving great examples along the way so that laymen like myself can understand the process. I learnt more in these couple of hours than in the past two years of info tidbits.
Russell Moddy,
Enviroproducts
The Power of Email Marketing
Effective Email Marketing is about having fast, accurate and precise online communications with your target audience. It is about having one-to-one contact to capture, keep in touch with and retain your clients. Using email marketing helps your business to achieve better customer retention and optimise sales potential throughout the client life cycle.
This half day workshop will enable businesses to realise the benefits of email marketing to drive a successful marketing strategy. In this seminar you will gain the knowledge to send bulk personalised email; manage and grow your database; methods for upselling and cross promotion; and how to measure the success and reach of your email campaigns.
What You Will Learn
- The benefits of email marketing
- How-to create and send once off or regular email campaigns
- How-to upsell and cross promote using email marketing
- How to manage & build your database
- Subscriptions and unsubscriptions
- HTML versus Text
- How to avoid your emails being blocked by spam filters
- How to comply with Australian Spam legislation
- How to use tools for automation and scheduling
- How to measure campaign success
- How to use email marketing to drive more traffic to your website
- And much, much more!
Melissa knows her stuff inside out without the jargon.
Anita Kilkenny,
AKA Virtual PA
